Rooted in tradition, Inspired by Nature
Our story is rooted in a deep reverence for nature's gifts and a commitment to honouring traditional practices that have sustained communities for generations. Drawing inspiration from the coconut tree – often referred to as the "tree of life" with its myriad benefits and the cultural significance it holds in India and in many parts of the world, we set out to harness its versatile offerings in ways that are both beneficial to consumers and respectful to the environment.
Coconut Chronicles
Pure our brand started with a simple yet powerful vision - to share the natural goodness of the coconut tree with consumers seeking natural and wholesome ingredients. From our celebrated tender coconut water and delectable dried coconut chips to our eco friendly coconut coir scrub and coconut leaf drinking straws every product is crafted with utmost care to retain the natural essence and goodness of this tropical wonder.
From Coconut Delights to Pantry Essentials
Though our story sprouted from a love of all-things-coconut, the evolving needs and preferences of our customers and our commitment to providing simple, wholesome and sustainable products has helped us grow into a trusted source for an array of pantry essentials that complement our coconut- based products seamlessly.
Our product portfolio now boasts of a range of nutrient- dense millet options, premium varieties of black and brown rice, mineral rich Himalayan pink salt, cane and palm sugar for that unrefined sugar alternative, flaxseed the seed powerhouse and more.
Our Promise
At Lifetree, we take pride in our commitment to quality, sustainability, and integrity at every step of our journey. From sourcing the finest ingredients to implementing eco-conscious packaging solutions, we strive to make choices that reflect our values and contribute to a healthier, more sustainable future for all.
We believe in incorporating industry best practices and also uphold fair and ethical business practices in our relationships with our employees, vendor partners, customers, investors and other stakeholders.
Our Product Philosophy
We deliver premium products that are made from simple, natural and quality raw materials, sourced responsibly. We are committed to creating products that promote our customers wellbeing and healthy living; are not harmful to the environment and supports the farming communities that help our business grow.
Our Collaborative Alliances and Accreditations
Our alliances and partnerships allow us to expand our reach and source premium raw materials from more farmers in India and also in exchanging resources and sustainable practices in production and processing, thereby helping us continuously improve the quality of our products.
Coconut Development Board of India
Established by the Govt of India in 1981, the CDB is a statutory body under the Ministry of Agriculture, for the promotion and integrated development of coconut and coconut-related products.
Defence Food and Research Lab
Established by the Ministry of Defence, spearheads the research in various aspects of food science and technologies such as the development of convenience foods, preservation of foods, nutritional and biochemical evaluation, food safety and food packaging.
Certification and Licenses
We are certified and approved by eminent food safety and quality management systems and bodies such as- FSSAI and HACCP
ISO 22000:2018
Our ISO 22000:2018 certification is a reflection of our commitment to quality and continuous improvement in our manufacturing processes and proof of our commitment to upholding food safety regulations.
MSME
Ministry of Micro, Small and Medium Enterprises.
Our growing list of happy business customers
Join the Pure Health-a-thon
Whether you're a health enthusiast, a culinary explorer, or simply someone who values wholesome ingredients, we invite you to join the Pure family where every product is fuelled by Nature and every choice is a step towards a healthier tomorrow.